WORK EXPERIENCE

WORK EXPERIENCE

AlertMedia, Senior Product Marketing Manager

October 2022 - Present

  • Drove $5M in revenue leading go-to-market strategy and launch execution for three new products, partnering with Product, Sales, and Marketing

  • Improved win rates by 12% by creating differentiated positioning and messaging informed by customer research and competitive analysis

  • Accelerated launch readiness by 30% by owning early access programs and customer feedback loops, identifying insights that shape product roadmap

  • Increased multi-product adoption by 30% and drove a 28% lift in average deal size by enableing Sales with training, demo talk tracks, and pitch decks

Other projects/skills: Content development (webinars, thought leadership presentations, sales decks), tactics that drive pipeline generation, competitive battlecards, customer case studies and ROI value drivers, release notes, pricing deck for potential buyers

QuotaPath, Product Marketing Manager

February 2020 - July 2022

  • Created go-to-market strategy, led 10 tier 2 product releases

  • Supported product adoption and user onboarding campaigns that grew usage from 0 (beta) to 1,000 daily active users

  • Developed strategy for new pricing and packaging and executed rollout

  • Wrote messaging and copy for two website redesigns, ads, email, landing pages, social, video scripts, one-pagers, and more

  • Turned users into advocates through customer marketing efforts with customer webinars, review campaigns, case studies

  • Lead partnership marketing with integration partners including Salesforce, HubSpot (investor), Close CRM, and SaaSOptics

Other projects/skills: Product Led-Growth and freemium strategy, PQL (product qualified leads), sign-up flow optimization, upsell strategy within the app, in-app copywriting, persona development, review site management (G2, Trust Radius, Capterra), Help Center

QuotaPath, Marketing & Operations Manager

June 2018 - February 2020

  • Employee #1; Sat on the leadership team; prepared board deck materials to represent Marketing at quarterly board meetings

  • Lead people operations including health benefits and payroll and started marketing function from the ground up

  • Launched paid product in June 2020 and led revenue to $1M

  • Grew website traffic 113% QoQ in 2021, focusing on SEO

Freelance Marketer

May 2017 - June 2018

  • Spent 1 year traveling Australia and beyond, working as a freelance marketer for B2B SaaS and boot-strapped companies

YouEarnedIt, Product Marketing Analyst

September 2014 - May 2017

  • Created targeted messaging and value propositions to drive product differentiation

  • Implemented a GTM launch process to deliver new features

  • Produced sales enablement and training; conducted competitive analysis

Skills

  • GTM strategy & execution

  • Positioning & messaging

  • Competitive analysis

  • Integrated marketing campaigns

  • Cross-functional team member

  • Creative & analytical

  • Executive presence, polished presentations

  • Working in a fast-paced, oftentime ambigious environment

  • Product-led growth

  • B2B, B2BC

What coworkers are saying

  • Working with Darby has been such a privilege. She’s one of those rare product marketers who can take a massive, company-critical launch and make it feel not only achievable, but exciting. Darby has this incredible balance of strategic thinking and down-to-earth collaboration. She connects with people easily, tunes into what they need, and delivers exactly that. Her ability to distill complex products into clear, actionable plans is unmatched, and her organization keeps everything (and everyone) moving forward smoothly. Beyond all that, she brings genuine positivity and confidence to every project. When Darby’s leading a launch, you just know it’s going to be a success.

    Patricia O.

  • Darby is an excellent product marketer, business partner, and overall she brings so much value to an organization. As a product manager, I’ve worked with Darby on multiple large-scale product launches, and her attention to detail while maintaining a keen eye for driving revenue has been instrumental to the success of these launches. From day one, she was providing value to our team, and she always brings calming clarity in the face of chaos. Working with Darby is a joy, and her ability to adapt to changes quickly, while communicating effectively with all stakeholders makes her an invaluable asset to any organization.

    Steven D.

  • Empathy is Darby's professional and personal superpower. She is able to understand people, their challenges, feelings, and wants on another level. As a product marketer, that serves her well in understanding the challenges customers are looking to solve. As a colleague and friend, I always feel seen and heard when working with her. She's also incredibly adaptable, thoughtful, and organized, which makes her able to take any task and turn it into a success. Working with Darby for 3.5 years was an absolute joy. I learned so much from her and I look forward to working with her again!

    Melanie T.