Full-Lifecycle Product Marketer
Driving growth from idea to renewal, I build go-to-market strategies, generate pipeline, scale adoption, and expand accounts—all with one goal in mind: generating revenue and delivering measurable business value.
1
Go-To-Market & Enablement
Approach
Accelerate product readiness and time-to-value through clear positioning, messaging, and enablement programs.
Expertise
- Product positioning and narrative development
- GTM strategy, launch planning, and execution
- Sales enablement and training across segment
- Cross-functional alignment with Product, Sales, and Marketing
Signature Program
Developed and launched an integrated GTM playbook for new product lines, ensuring consistent messaging, smooth execution, and shared accountability across teams.
Program Impact
Improved GTM efficiency and alignment across teams, coordinating 700+ deliverables per launch and accelerating time-to-market.
2
Pipeline Growth & New Business
Approach
Fuel sustained pipeline growth and new business acquisition through integrated marketing and sales programs that create awareness, generate demand, and accelerate conversion.
Expertise
- Demand generation and campaign strategy
- Sales enablement on ICP, positioning, and competitive differentiation
- Content and programs that convert leads to opportunities
- Field enablement, industry events, and account-based activation
Signature Program
Developed cross-functional growth plays with Marketing and Sales to drive consistent pipeline and expand market reach.
Program Impact
Built a sustainable pipeline engine aligned with growth targets, delivering over $20M in pipeline and contributing to consistent bookings attainment.
3
Adoption & Engagement
Approach
Fuel sustained pipeline growth and new business acquisition through integrated marketing and sales programs that create awareness, generate demand, and accelerate conversion.
Expertise
- Demand generation and campaign strategy
- Sales enablement on ICP, positioning, and competitive differentiation
- Content and programs that convert leads to opportunities
- Field enablement, industry events, and account-based activation
Signature Program
Developed cross-functional growth plays with Marketing and Sales to drive consistent pipeline and expand market reach.
Program Impact
Built a sustainable pipeline engine aligned with growth targets, delivering over $20M in pipeline and contributing to consistent bookings attainment.
4
Expansion & Retention
Approach
Strengthen customer relationships by identifying growth opportunities and proving ROI.
Expertise
- Value-based messaging for renewals and expansions
- ROI proof points
- Cross-sell and upsell campaign strategy
- Customer segmentation and retention programs
Signature Program
Developed an ROI and value enablement toolkit, including pricing decks and case-based proof points to support expansion and strengthen account retention.
Program Impact
Increased multi-product adoption by 30%. Drove a 28% lift in average deal size. Delivered consistent QoQ growth in expansion bookings.