Full-Lifecycle Product Marketer
Go-To-Market & Enablement
Approach
Expertise
Signature Program
Program Impact
Accelerate product readiness and time-to-value through clear positioning, messaging, and enablement programs.
- Product positioning and narrative development
- GTM strategy, launch planning and execution
- Sales enablement and training
- Cross-functional alignment with Product, Sales, and Marketing
Developed and launched an integrated GTM playbook for new product lines, ensuring consistent messaging, smooth execution, and shared accountability across teams.
Improved GTM efficiency and alignment across teams, coordinating 700+ deliverables per launch and accelerating time-to-market.
Pipeline Generation & New Business
Fuel sustained pipeline growth and new business acquisition through integrated marketing and sales programs that create awareness, generate demand, and accelerate conversion.
- Demand generation and campaign strategy
- Sales enablement on ICP, positioning, and competitive differentiation
- Content and programs that convert leads to opportunities
- Field enablement, industry evetns, and account-based activation
Developed cross-functional growth plays with Marketing and Sales to drive consistent pipeline and expand market reach.
Built a sustainable pipeline engine aligned with growth targets, delivering over $20M in pipeline and contributing to consistent bookings attainment.
Adoption & Engagement
Drive continuous customer engagement and value realization through data-driven campaigns and education.
- Lifecycle and adoption campaigns (email, in-app, online community)
- Feature education and in-product messaging
- Customer webinars and case-based storytelling
- Usage analytics and feedback loops
Built a customer adoption framework that combines lifecycle campaigns, in-product education, and success enablement resources to accelerate time-to-value.
Increased product adoption by 40% and strengthened retention and customer satisfaction through consistent value-led education.
Expansion & Retention
Drive revenue growth by turning satisfied customers into multi-product adopters through value-based renewals and targeted expansion programs.
- Value-based messaging for renewals and expansions
- ROI proof points
- Cross-sell and upsell campaign strategy
- Customer segmentation and retention programs
Developed an ROI and value enablement toolkit, including pricing decks and case-based proof points to support expansion and strengthen account retention.
Increased multi-product adoption by 30%. Drove a 28% lift in average deal size. Delivered consistent QoQ growth in expansion bookings.